Lift Heavy, Get Hyphy.
Though it did not officially open its doors until January 1, 2022, the powerlifting gym based in Richmond, CA started to build its brand in the fall of 2021.
When the owners came to me with the name, immediately, my mind jumped to one of the most iconic Bay Area landmarks, the Golden Gate Bridge, to be the pillar of the gym's image. The gym pays tribute to the rich culture of the Bay Area, which I did my best to capture during my time as the sole graphic designer.
The slogan, "Lift Heavy, Get Hyphy" speaks to the unique culture that lives within the gym itself. "Lift Heavy" comes from a powerlifter's goal to put more weight on the barbell and continue to grow stronger. "Hyphy" is Bay Area slang for being hyperactive or exerting excessive amounts of energy. "Get Hyphy" is about the large amount of energy lifters put into their journey, but also the excitement that they cultivate when supporting other lifters. The infectious energy that spreads among the community when people witness their peers reach their goals is what this Bay Area gym is all about.
MERCHANDISE
USAPL SANCTIONED MEET LOGOS
Software used for logo creation: Procreate, Canva, Adobe Photoshop, Adobe Illustrator
